Iris Publishers Journal of Fashion Technology

  Abstract Washing is one of the most important finishing treatments applied on apparels that have great usage to create special outlooks and improving the fashion. Technologically denim washing is the most important fashion element for clothing industry. The aim of this paper is to determine the effects of industrial stone enzyme wash on cotton-jute blended denim fabric. For this investigation, blended denim (75% cotton & 25% jute of total weight of fabric with twill 3/1 weave construction) leg panels were chosen. The selected denim fabric has been processed by stone enzyme wash, in order to evaluate the washing effects on denim leg panel, changes of fabric specification (ends/inch, picks/inch), fabric tensile strength, GSM, shrinkage, color fastness and rubbing test results has been determined after enzyme wash. Then pH is measured, and SEM test done to check the microscopic changes on the fabric surface. Read More About this Article:  https://irispublishers.com/jtsft/fu...

Opinion On the bottom floor of the Besse Library and across the Media Center is a room that either most people probably don’t pay attention to or always wonder what it contains. The room holds thousands of stories from all over the country, dating from over a century ago to the present day. These stories are not limited to paper and a bound cover but by thread and fabric. They all help create the Historic Costume Study Collection. Upon entering the cold room, you might feel overwhelmed. On the wall to the left are shelves that contain purses, hats, and muffs; on the right, there are shoes, gloves, and jewelry in cabinets and in repurposed library catalog card holders. Of course, you cannot overlook the mountain of garment boxes reaching up to the ceiling. The back wall has the fur and extensive wedding gown sections. Clothing racks are placed in messy rows that make maneuvering around difficult. The Historic Costume Study Collection has all you could ever need and want from fashion. Th...

From E-Commerce to M-Commerce Abstract With the constant growth of technology, the human mindset is being programmed to be “informatized.” With a few taps on a smartphone, people can receive information to a meticulous level for any subject matter. Mobile marketing becomes essential to any business plans as a communication tool that could soon replace the traditional form of promotion. Millennials and Generation Z are the most common mobile users who renovate the growth of m-commerce. The purpose of this journal is to expand awareness of how these younger generations are treating e-commerce as part of their lives [1]. The E-Commerce Intellect Today’s e-commerce is the concept of online business transactions. Twenty years ago, the consumer trust level of an online shopping concept was not there helped in part by the massive dot-com failure. This was a new perception, perhaps a novelty that the Generation X and Baby Boomers were not ready to assimilate. The platform of e-commerce has not...

Failure to Innovate is the Key Reason for Failure Editorial There are two overriding organizational and personal imperatives to sustainability: 1) understanding why someone would do business with you or your organizations—a distinctive; and 2) how to become and remain innovative organizationally and personally- innovativeness. As we address the current state of affairs with the world-wide pandemic and compellingly difficult race issues in the U.S. keep these imperatives in mind. The summer of 2020 finds the world in a perfect storm of disconcerting academic and societal issues combined with “global weirding” of vocations enabled by rapid changes with artificial intelligence and a wide-open internet’s zettabyte of data accessible on demand. These earth shattering events are occurring under the societal issues that surfaced with a human brutality most never have witnessed and a pandemic the like of which has not been seen for over a 100 years. Strategic moves under these combined events ...

Design Intervention & Craft Revival with Reference to Pichwai Paintings: A Contemporise Approach Abstract The purpose of this study is to ensure if design intervention helps in the revival of dying craft with interesting ideas with new intervention models and create new range of products. Design/Methodology/Approach:  This study is based on a review of the literature and takes a case study approach. The study aims to suggest interventions as bridge between designers and craft persons to enhance and expand the craft vocabulary and reviving dying craft tradition and opening new avenues in the global market. Keywords:  Traditions; Paintings; Craft revival; Design interventions Objective • To revitalize this rare traditional art of Pichwai. • To give new dimensions to this traditional art yet maintaining its value. • To enhance the livelihood and to create employment opportunities for artisans. • To create market segment for artisans at global level. Introduction Indian handic...

Thoughts on the Future of Data Analytics Education in College Fashion Curricula Abstract The fashion industry is being transformed, as once valuable brands find themselves being increasingly commoditized. As the middle price point brands change their differentiating strategies, the effect percolates to the top designers as well, forcing everyone in the industry to carefully examine the evolving nature of advantage in the market. This response is certainly going to be influenced by college graduates entering the industry. Thus, education for students preparing to enter fashion industry will need to entertain a vast array of data analytics technologies. Keywords:  Data analytics; College fashion curricula Abbreviations:  TJU: Thomas Jefferson University; FMM: Fashion Merchandizing and Management: MBA - Master of Business Administration Introduction It has been almost eight years already since the Harvard Business Review declared Business Analytics the one and only future top job...