Iris Publishers Journal of Fashion Technology

Exploring the Potential of Bacterial Cellulose for Use in Apparel Abstract As consumers continue to shift towards being more environmentally conscious, new materials are emerging on the industry landscape. Bacterial cellulose applications are of particular interest. This unique material has the potential to yield more sustainably produced cellulose than traditional products. To this point, investigation into common, essential properties for apparel applications has been limited. This project compared 3 main types of media, 2 variations of these media types, 2 drying methods and 1 treatment application to ascertain the most economical and beneficial methods of cultivation for this material. The resulting material was measured for cellulose yield, strength, and elongation and abrasion resistance. Overall, it was discovered that material grown in the molasses mannitol media produced the most cellulose. The strongest cellulose was also molasses mannitol and the most resistant to abrasion. ...

High Fashion’s New Found Purpose The COVID-19 pandemic’s effects have devastated the fashion industry, both to the supply and demand side. One of the worst hit areas worldwide is Milan Italy, the fashion capital of the world. Recently the fashion industry has joined the fight against the corona virus. Numerous brands and manufacturers have shifted production to provide healthcare workers with crucial equipment including gowns and surgical masks. Among them Giorgio Armani has repurposed its production facilities to produce medical overalls. Both Dior and Burberry have re-directed its workers to produce face masks. In addition, LVMH has retooled its Perfumes and Cosmetics production units to manufacture and distribute large quantities of hydro alcoholic gel free of charge. These collective responses represent both a brilliant moral and marketing decision. At a time when millions of garment workers are out of work, the choice to keep re-direct production shows both solidarity to healthcar...

Sustainable Fashion- The Most Popular Textile of the Spring Summer 2020 Season Editorial Fabric is the core of fashion business. Great designs were futile without a fine fabric. So, what kind of innovative fabric could be brought up and win the applause by the end of Spring Summer 2020 Fashion Week the most ? The answer is neither graphic pattern nor embroidery but “Sustainable Fashion”. It has now become a hot topic, and so as for both fashion buyers and editors. To be environmentally friendly has taken more and more important part of fashion business since people realize by times that the natural resources are not unlimited. This issue was first proposed by a British fashion designer, Stella McCartney: People buy new items seasons by seasons, but have them ever think of how to deal with those old ones? Stella McCartney has spent more than 10 years promoting the use of recycled materials vigorously. Furthermore, she puts reuse into practice by insisting on using recycled nylon fabrics...

An Exploratory Study of Consumer Satisfaction and Purchase Behavior Intention of Fashion Subscription- Based Online Services (SOS) Abstract Subscription-based online services (SOS) that provide fashion related products are of great interest to consumers and retailers alike. Yet, little is known about consumers who use or have used SOS. This study explored consumers’ motivations, expectations, satisfaction, and purchase behavior intentions regarding fashion SOS using an Expectation-Confirmation Theory (ECT) perspective. A qualitative research approach was utilized to collect interview data from a sample of 12 SOS customers. Findings revealed that consumers’ motivations to try fashion SOS were related to convenience, needing a wardrobe update, and curiosity about the service. Only five out of 12 participants were completely satisfied with fashion SOS that they used, and those participants agreed to receive a scheduled box delivery each month. Consumers liked the convenience of fashion SO...