Iris Publishers_Journal of Textile Science & Fashion Technology (JTSFT)
An Evaluation of the Quality of Men’s 100% Cotton Jersey Knit T-Shirts Introduction According to a survey conducted by Cotton Incorporated, consumers have seen a “decline in the quality of apparel, including fading, pilling, losing shape, and shrinking” [1]. Increasing consumer disappointment in apparel quality has coincided with the proliferation and success of fast fashion apparel. Fast fashion is described as “trendy, inexpensive versions of runway styles that shoppers wear for one season, or one occasion and often toss” [2]. Top fast fashion retailers have grown 9.7% since 2010, while traditional apparel retailers have grown only 6.8% in the same time period [3]. These traditional and middle market brands are now being considered plodding and dowdy and must scramble to try to either up their fashionability or lower their prices to try to compete [4]. Hence, in order to stay in business, some apparel companies are adopting the fast fashion business model. Increased prod...