Iris Publishers Journal of Fashion Technology

Beacon - The Location-Based Service Technology to Enhance Customer Experience Abstract In the digital mobile era of retailing, retailers can gain an opportunity to have a better understanding of their customers and closer connections with them than ever before. Mobile engagement enables retailers to develop and implement a very effective “hyper-local” proximity marketing strategies by obtaining consumer data that provide more in-depth insight into understanding their behaviors. Real-time on-site communications with a customer are vital to engage customers and increase sales. Thus, this paper discusses the applications of Location-based Service Technologies in beauty and fashion, health, tourism, and sports and entertainment industries. Managerial implications and challenges of using location-based services are also discussed. Keywords:  Location-based technology; Marketing; Hyper customization; Customer experience; Omnichannel retailing; Beacon Introduction The rapid advances in di...

The Rain Maker Opinion On the bottom floor of the Besse Library and across the Media Center is a room that either most people probably don’t pay attention to or always wonder what it contains. The room holds thousands of stories from all over the country, dating from over a century ago to the present day. These stories are not limited to paper and a bound cover but by thread and fabric. They all help create the Historic Costume Study Collection. Upon entering the cold room, you might feel overwhelmed. On the wall to the left are shelves that contain purses, hats, and muffs; on the right, there are shoes, gloves, and jewelry in cabinets and in repurposed library catalog card holders. Of course, you cannot overlook the mountain of garment boxes reaching up to the ceiling. The back wall has the fur and extensive wedding gown sections. Clothing racks are placed in messy rows that make maneuvering around difficult. The Historic Costume Study Collection has all you could ever need and want f...

Omnichannel Customer Experience and Technological Evolvement in Retail Abstract Technological advancement is taking companies to the next level of retailing. Powered by Artificial Intelligence (AI) and integrated technological platforms, retailing poses the great potential for improvement and excellent customer experience in the omnichannel retail landscape. Retail is evolving, adapting, and transforming. Many top retailers have been making transitions in their business processes and operations in order to provide seamless and integrated customer experiences across different channels. Technologies have been implemented in physical stores to offer the benefits of online shopping. Online retailers have been also developing various ways to accommodate challenges of online shopping. Retail technologies play a pivotal role in transforming fragmented retail processes into seamlessly integrated omnichannel operations. This paper discusses the role of AI in this new retail landscape and differ...

Fashion is Big Business Editorial Although art has had a long history of struggling for acceptance as a viable and important discipline, many of its naysayers have concluded that the basic “Reading, Writing and Arithmetic” courses must take precedence in preparing students for the modern workforce. While studies have confirmed that art contributes to comprehension, retention of knowledge and greater understanding, critics have unsuccessfully waived provisions confirming the importance of the arts along with basic curriculum. Fashion equally strives to be understood, its history with home economics in post-education have forced themselves from the shame it created itself during the women’s movement as a course of study to help women stay subservient to their counterpart. This distance created Home Economic departments to change their name or disband altogether. Fashion has experienced the same fate in most colleges and universities due to the public’s belief that it is a waste of money ...

New Marketing Strategies for the Millennials of the Korean Luxury Brand Market Abstract In recent years, as a result of the combination of textile materials with different structures and characteristics by using different production methods, yarn and fabric designs with new features have become important. In this study, the effect of cotton wrapped elastic dual core-spun yarns containing elastane and filament on the performance properties of denim fabrics was investigated. Denim fabrics were produced that used in the weft direction of cotton wrapped elastic dual core-spun yarns containing different types filaments and different ratios of elastane in the core. Performance tests conforming to the standards were applied on denim fabrics. In addition, variance and regression analyzes were carried out using the MINITAB package program to evaluate the effects on the fabric performance properties that are believed to originate from dual core-spun weft yarns. The effects of process factors on ...