Iris Publishers Journal of Fashion Technology

Fashion and the Future Opinion Let us look at the fashion industry and the remarkable transition of what we wear today as compared to 10, 20, 50 years ago. By examining the various materials used in all forms of clothing we see both similarities from the past and yet the new textiles that have emerged from research labs across the world. Also, the influence of cultures on fashion and how certain societies have changed their garments over the decades. The textile industry is an ever-growing market, with key competitors being China, the European Union, the United States, and India. China is the world’s leading producer and exporter of both raw textiles and garments. The United States is the leading producer and exporter of raw cotton, while also being the top importer of raw textiles and garments. Textiles are classified according to their component fibers into silk, wool, linen, cotton, such synthetic fibers as rayon, nylon, and polyesters, and some inorganic fibers, such as cloth of go...

MAT_er.LAB, the Interdisciplinary Playground Where Science Means Personal Growth Abstract The fashion industry reacts to the current coronavirus pandemic highlighting a failing system lacking humanity. Large corporations are refusing to pay for orders that they have placed leaving the most vulnerable within the production chain paying the price. This raises the urgent question; how and when will the industry step up and change for the better? Therefore, it needs to be asked in which areas Higher Education can tackle the existing lack of responsibility and how a collaborative and social mind-set can be ignited. How can an environment where students aim to work collectively and interdisciplinary be created? MAT_er.LAB, an initiative developed by academics and technicians from the Faculty of Art, Design and Media at Birmingham City University (BCU), offers an experimental environment for students of all year groups and all courses to cross pollinate their overall learning outcome through ...

Reconnecting With Customers through Culture – Revisiting the Concept of Cultural Diversity in Luxury Fashion Brands Opinion After Prada began manufacturing masks and LVMH started producing hand sanitizer in some of their perfume factories , most of us realised that the Covid-19 pandemic would not only force many businesses to adapt to the unprecedented and challenging new situation, but also lead to a change in our consumption activities. For example, it has been suggested that consumers might reconsider certain luxury consumption activities as the global pandemic may encourage consumers to take on a new set of values when spending money [1]. Therefore, the key challenges facing luxury brands after this pandemic will be to prove the value of their brands to their target customers and to attempt to reconnect with them. Continuing to embrace the concepts of sustainability and diversity will thus still remain the central brand strategy for luxury fashion brands. Promoting diversity is not...