Iris Publishers Journal of Fashion Technology

Shin’ya NAGASAWA | On the Future of Fetish/ Affective Value Relation Between Affective/Kansei Value and Fetish Value of Karl Marx While more philosophically complex, if deconstructed into sensation and emotion, the emotional side of affective/Kansei value, represented by our sense of luxury and status [1], equates almost directly with Marx’s fetish value. Of the values which consumers subjectively perceive as separate from the use value of a product, it definitely maps closer than the sensory side of affective/Kansei value, such as taste or smell. The two are perceived differently, however; whereas affective/Kansei value is a psychological value perceived by the consumer subjectively, fetish value represents deviation between the product’s original value and market price-a characteristic value peculiar to capitalism. Karl Marx (1818-1883) does not attribute any mysterious characteristics to the use value of a commodity; these result from its exchange value. Through the social division...

Strategic Design and UX Design Approaches in the Development of Fashion Design Systems-Products Abstract This paper aims the study and systematization of the projectual approaches of the Strategic Design and UX Design through its correlation with Fashion Design, in order to propose a systemically model that helps the creation of a Fashion Brand and the nutrition of its development cycle of product, services and communication. Keywords:  System-product; Strategic design; UX sesign Introduction Our study characterizes and introduces the Strategic Design and UX Design tools and establishes them as resources usable in the fashion creative chain, especially on their design thinking, the pursuit of innovation and the construction of a self-nourishing brand-building cycle. To connect each of these points and achieve these goals, it is necessary to highlight the relationship between these different fields of design, as well as the importance of the designer and user in this process. Strate...

Punk, Fashion and Aesthetic Cosmopolitanism Abstract In this article we propose an analysis of the genesis of Portuguese punk fashion. Due to the overvaluation of the London reality, punk clothing may at first sight show a homogeneity. However, by considering different realities and socio-historical contexts, it is possible to establish a more detailed view of what was and what is punk fashion, and the constant appropriation and actualization of this aesthetic. In Portugal, in the years after four decades of dictatorship, this fashion constituted a form of disruption. Through a set of interviews with key actors of the Portuguese punk scene, we will try to determine how this disruptive fashion was triggered and also how it allowed the country’s aesthetic and cultural opening to a late modernity. Keywords:  Fashion; Punk; Do-it-yourself; Aesthetic cosmopolitanism Abbreviations:  KISMIF: Keep It Simple Make It Fast! Project; DIY: Do-It-Yourself Introduction Fashion and punk. Few ...