Iris Publishers Journal of Fashion Technology

Shin’ya NAGASAWA | On the Future of Fetish/ Affective Value Relation Between Affective/Kansei Value and Fetish Value of Karl Marx While more philosophically complex, if deconstructed into sensation and emotion, the emotional side of affective/Kansei value, represented by our sense of luxury and status [1], equates almost directly with Marx’s fetish value. Of the values which consumers subjectively perceive as separate from the use value of a product, it definitely maps closer than the sensory side of affective/Kansei value, such as taste or smell. The two are perceived differently, however; whereas affective/Kansei value is a psychological value perceived by the consumer subjectively, fetish value represents deviation between the product’s original value and market price-a characteristic value peculiar to capitalism. Karl Marx (1818-1883) does not attribute any mysterious characteristics to the use value of a commodity; these result from its exchange value. Through the social division...

Strategic Design and UX Design Approaches in the Development of Fashion Design Systems-Products Abstract This paper aims the study and systematization of the projectual approaches of the Strategic Design and UX Design through its correlation with Fashion Design, in order to propose a systemically model that helps the creation of a Fashion Brand and the nutrition of its development cycle of product, services and communication. Keywords:  System-product; Strategic design; UX sesign Introduction Our study characterizes and introduces the Strategic Design and UX Design tools and establishes them as resources usable in the fashion creative chain, especially on their design thinking, the pursuit of innovation and the construction of a self-nourishing brand-building cycle. To connect each of these points and achieve these goals, it is necessary to highlight the relationship between these different fields of design, as well as the importance of the designer and user in this process. Strate...

Punk, Fashion and Aesthetic Cosmopolitanism Abstract In this article we propose an analysis of the genesis of Portuguese punk fashion. Due to the overvaluation of the London reality, punk clothing may at first sight show a homogeneity. However, by considering different realities and socio-historical contexts, it is possible to establish a more detailed view of what was and what is punk fashion, and the constant appropriation and actualization of this aesthetic. In Portugal, in the years after four decades of dictatorship, this fashion constituted a form of disruption. Through a set of interviews with key actors of the Portuguese punk scene, we will try to determine how this disruptive fashion was triggered and also how it allowed the country’s aesthetic and cultural opening to a late modernity. Keywords:  Fashion; Punk; Do-it-yourself; Aesthetic cosmopolitanism Abbreviations:  KISMIF: Keep It Simple Make It Fast! Project; DIY: Do-It-Yourself Introduction Fashion and punk. Few ...

Fashion and Health – Utilizing Wearable Technology and Traditional Chinese Medicine to Design Two Wearable Acupressure Prototypes Abstract According to Wright and Keith [1], “wearable technology and wearable devices are phrases that describe electronics and computers that are integrated into clothing and other accessories that can be worn comfortably on the body”. Examples of wearable devices include; glasses, watches, headbands, and jewelry. These technologies have also been applied to fashion in relation to sport activities, fitness and even health. For instance, we can see heart rate monitors, personal GPS devices, smart watches or Bluetooth headsets in various markets. From the fashion approach, there are designers who have already incorporated similar forms of technology into cutting edge apparel. In spring/summer 2007, the Turkish born designer Hussein Chalayan, made robotic dresses which stunned the audience [2]. Mower mentioned that Chalayan was “excited by science, fascinated ...

Progress in Textile Reinforced Ductile Cementitious Composite for Structural Retrofitting This paper presents a review of literature on the innovation of textile reinforced mortar (TRM) and its applications in structural retrofitting fields. The structure of this paper is focused on the definition of this composite along with its characterization and the most common recent applications on structural retrofitting of concrete and masonry structures. The technique has dragged a respectable research interest in the construction fields due to its promising characteristics, ease of application and competitive cost. More research is required to cover many aspects such as the matrix used to bond textile fibres. More attention is required on applying this new type of textile fibre composite material in the construction field. Keywords:  Textile reinforced mortar; Fibre; Retrofitting; Concrete structures Fibre Textile Reinforced Mortar (TRM) TRM includes textile fibres made out of inorganic ...

Identifying Future Demand in Fashion Goods: Towards Data Driven Trend Forecasting Abstract Fashion is primarily based on adoption of trends by consumers in textiles, clothing, footwear, jewelry and art, inter alia. As fashion is based on human preferences, it is characterized by dynamic changes throughout seasons and years, short lifecycles, low predictability, high volatility of demand and impulse purchases. In the dynamic environment of apparel markets, fashion firms aim at successfully forecasting both the desirability of new collections and the volumes of each item produced and released to the market under terms of substantial levels of uncertainty. When demand for an item exceeds its supply, the firm is likely to lose additional profits that could have been collected had a sufficient volume of this item been present in the market. Alternatively, if the supply of an item surpassed its demand, it would remain unsold, thereby generating loss equal to its marginal production and distr...