The Application of Traditional Chinese Elements in Luxury Fashion Goods

Textile Science and Fashion Technology

With a fast-growing economy and a massive population, Chinese consumers’ purchasing power in the luxury market is increasing to the extent that China has managed to become the most attractive markets for luxury brands in the world, especially in the consumption of fashion brands.

The word luxury comes from the Latin word “Luxus”, which means indulging the senses, regardless of cost. Luxury brands where most of their products are luxury goods. Luxury goods often have high brand perception quality, with high price, high quality, beautiful design, inheritance, reputation, unique and individual characteristics. Luxury goods can provide consumers with prestige and social status.


According to the data, the more popular luxury fashion brands are: Hermes, Ermenegildo Zegna, Giorgio Armani, GUCCI, Prada, Chanel, Versace, Ferragamo, Christian Dior, Louis Vuitton, Burberry, and Fendi, Yves Saint Laurent.

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