Iris Publishers_Journal of Textile Science & Fashion Technology

Consumer-Feedback Driven- Chain Powers China’s E-Commerce

Recently, the incredible rise of a Chinese e-commerce start-up, Pinduoduo (PDD), has attracted the attention of global capital. PDD, the Shanghai-based social e-commerce company providing daily groceries and home appliances, went public raising $1.6 billion in July, which is more expensive than Facebook’s IPO and one of the largest deals of the year. Nasdaq evaluated PDD as “it polishes New York’s tech IPO crown”. Surpassing JD.com and competing against Alibaba, the biggest two e-commerce companies in China, PDD just takes 3 years to crack the highly consolidated China’s e-commerce market. How young PDD accomplish this? What’s the crucial force lead to the achievement? Is the force a common thing during Chinese e-commerce tycoon’s development?


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